Wow. This SuperBowl commercial is a testament to the power of religious language, Paul Harvey, and the dream of America presented through rural imagery:

And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.

God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer.

God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.” So God made the farmer.

God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”

It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. “So God made a farmer.”

68 Notes/ Hide

  1. humanehumanities reblogged this from beingblog
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  7. teradevies reblogged this from beingblog and added:
    All of my feelz.
  8. turkalleo reblogged this from trentgilliss
  9. livewhereyoufeartolive reblogged this from beingblog
  10. justthegirl93 reblogged this from beingblog and added:
    For my grandfather.
  11. tomtheirish reblogged this from beingblog
  12. byrdcaleb reblogged this from beingblog and added:
    The politician who begins...use this old homely language will be
  13. thatrandomthingthatwedo reblogged this from beingblog and added:
    It’s pretty good considering I don’t really understand what...farmer goes through day to...
  14. fiholly reblogged this from beingblog
  15. kasiakeen reblogged this from beingblog
  16. dreamedmyselfaroundtheworld reblogged this from beingblog and added:
    It should be farmers that get paid...big bucks, not certain athletes that wouldn’t last a...
  17. wakingupishard reblogged this from beingblog
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  19. tatqiq reblogged this from beingblog and added:
    The most powerful commercial I’ve seen in a VERY long time.
  20. bxblogging reblogged this from beingblog
  21. maneatingbadger reblogged this from beingblog and added:
    Kinda off-putting to those of us not used to invoking “God” every sentence.

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